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University of Buraimi

College of Business

National Business Conference on
15 April 2026

The College of Business at the University of Buraimi is proud to announce the organization of a prestigious National Conference

The Future of Inclusive Global Business

This visionary theme captures the essence of modern business evolution by highlighting three dynamic pillars shaping today’s global landscape:

Artificial Intelligence

Game-changing influence on business intelligence, operational efficiency, and innovation.

Sustainable Development

Strategic priority driving responsible, eco-conscious, and resilient business practices.

Human-Centric Innovation

Emphasizing leadership approaches, well-being, and people-focused transformation.

The conference aims to establish a vibrant and inclusive platform where academics, industry experts, policymakers, and students converge to exchange ideas, share cutting-edge insights, and build meaningful collaborations. It aspires to spark dialogue, inspire innovation, and contribute to shaping the future of global business through knowledge sharing and interdisciplinary engagement.

Conference Leadership

PATRON

Dr. Said Eid Younes
Dr. Said Eid Younes

Vice Chancellor of UoB

CO-PATRON

Dr. Abdullah Al Kalbani
Dr. Abdullah Al Kalbani

Deputy Vice Chancellor for Academic Affairs, Research, and Innovation

CHAIR

Dr. Ibrahim Rashid Al Shamsi
Dr. Ibrahim Rashid Al Shamsi

Dean - College of Business
Conference Chair

Who Should Attend?

Academics

Industry Experts

Policymakers

Students

About the Conference

The global business landscape is undergoing rapid transformation driven by technological advancement, environmental responsibilities, and the need for more people-centered approaches in leadership and innovation. As economies modernize and organizations evolve, there is an urgent need to examine how emerging trends, particularly Artificial Intelligence (AI), Sustainability, and Human-Centric Innovation, shape the future of inclusive global business.

In alignment with the University of Buraimi's commitment to fostering academic excellence, societal development, and future-ready skills, the College of Business is proud to organize a prestigious National Conference on 15 April 2026. The event seeks to provide a forward-looking perspective on the evolving dimensions of global business and their implications for industries, policymakers, and academia.

Conference Objectives

  • Establish a vibrant and inclusive platform for knowledge exchange
  • Share cutting-edge insights on AI, sustainability, and human-centric approaches
  • Build meaningful collaborations between academia, industry, and policymakers
  • Spark dialogue and inspire innovation for shaping the future of global business

Featured Speakers

Prof. Afaq Ahmad

Prof. Afaq Ahmad

Modern College of Business and Science, Muscat

Prof. Afaq Ahmad is a distinguished academic and researcher with over 47 years of experience in industry, research, and higher education. He holds a Ph.D. in Computer Engineering from the Indian Institute of Technology (IIT) and advanced degrees in Electronics and Electrical Engineering from Aligarh Muslim University (AMU), India.

Services Marketing E-Business Entrepreneurship
Prof. Mohamed Battour

Prof. Mohamed Battour

A'Sharqiyah University, Oman

Dr. Mohamed Battour is a Professor at the College of Business Administration, A’Sharqiyah University, Oman, Editor of jurnal of islamic marketing (Q1) with extensive experience in research, teaching, and academic leadership. He is an expert in Islamic marketing, halal tourism, destination marketing, and customer relationship management, with over a hundred publications in peer-reviewed and high-impact journals. Dr. Battour also serves as Deputy Editor-in-Chief of the Q1 Journal of Islamic Marketing and has contributed to advancing knowledge on how Islamic values and cultural context shape tourism, consumer behavior, and business practices. His work bridges academic research with practical insights, making a significant impact on both scholarship and industry practices in Oman and beyond.

Islamic Marketing Halal Tourism Customer Relationship
Prof. Rakesh Belwal

Prof. Rakesh Belwal

Professor, Sohar University, Oman

Dr. Rakesh Belwal is a Professor in the Faculty of Business at Sohar University, Oman, with over two decades of experience in teaching, research, and consultancy across India, Ethiopia, Australia, and Oman. He holds a Ph.D. in Internet Marketing of Tourism and specializes in services marketing, e business, consumer behavior, entrepreneurship, and public transport studies. At Sohar University, he has held leadership roles including founding Coordinator of the Executive MBA program and Acting Dean of the Faculty of Business. He has published numerous peer reviewed and Scopus-indexed articles and has led applied research projects in Oman, including industrial-waste data inventory initiatives and social-science contributions to NASA-supported coastal research. Dr. Belwal also provides professional training to government and industry officials, blending academic insight with practical impact.

Services Marketing E-Business Entrepreneurship

Organizing Committee

Dr. Shahzad Ahmed Khan

Research Chair

Dr. Ishfaq Ahmed

Committee Member

Prof. Wael Zakaria Elsawy

Committee Member

Dr. Boumedyen Ahmed

Committee Member

Dr. Mohanaad Talal

Committee Member

Dr. Zeeshan Asim

Committee Member

Dr. Moustafa Leila

Committee Member

Dr. Saad Osman

Committee Member

Dr. Abdallah Al Shora

Committee Member

Dr. Laila Suwaid Al Abri

Committee Member

Dr. Ayman Al Shehab

Committee Member

Dr. Umar Sufdar

Committee Member

Prof. Imran Saleem

Committee Member

Important Dates

Abstract Submission

Submit your abstract for consideration

5 March, 2026
Deadline

Abstract Acceptance

Abstract acceptance

5 March, 2026
Accepatance Date

Full Paper Submission

Submit your complete research paper

10 March, 2026
Deadline

Last Date of Registration

Final deadline to register for the conference

25 March, 2026
Final Deadline

Conference Date

15 April, 2026

Mark your calendar for this important event!

Registration

Free Registration

No registration fee for all participants

Access to all conference sessions
Conference materials and proceedings
Networking opportunities
Refreshments during breaks

How to Register

Email Registration

Send your details to the conference email

NAC2026@uob.edu.om

QR Code Registration

Scan the QR code to register

QR Code

Contact Us

Contact Information

Email Address

Primary contact for conference inquiries

NAC2026@uob.edu.om

Research Chair

Dr. Shahzad Ahmad Khan

+968-99442433

Dean, College of Business

Dr. Ibrahim Rashid Al Shamsi

+968 25648399

Send a Message